How VoIP Can Help e-Tailers
The pressures of the COVID-19 pandemic forced many businesses online, with a notable rise in e-tailers and takeaway/delivery services for restaurants throughout 2020. For oversaturated markets such as these, it is key to have high-quality communications with customers and embrace technology for your business.
Here are the areas in which telecoms can help e-tailers and online restaurants.

Staying Connected With Customers
When the internet is full of alternative options, you need to stand out and create a loyal customer base. Staying connected with your customers is vital for customer-facing businesses in terms of customer satisfaction, loyalty, and retention.
Call Routing
Chat support hosted within your website can boost customer happiness and increase the ease of customer service. Instant message-type solutions are user-friendly and accessible, making them a great alternative to over-the-phone support
Smart Solutions
Your customers will benefit greatly from an update to smart technologies in your business. With hosted telephony platforms, you are not restricted to office-based landline devices. In the world of remote working, e-tailers, and online-hosted restaurants, hosted telephony will keep your business connected, collaborative, and productive. Smart technology allows employees to make audio or video calls from any business computer, phone, or tablet, not just a desktop phone.
SMS Integration
In a similar vein, SMS integration can work wonders for customer service. For example, sending SMS order confirmations, delivery updates, and important information to customers. This increases the chances of customers paying attention to alerts/updates too, as SMS is more accessible than email updates.
SMS allows business to reach customers wherever they are and without an internet connection. For example, a restaurant delivery driver could send secure SMS messages to the customer while out for delivery. For takeaway services, the customer could receive an SMS informing them that their order is ready to collect. SMS alerts also work for e-tailers, especially to update customers on the delivery status of their items.
Secure Data & Transactions
Your data and your customers’ sensitive information (such as online payment information) need to be kept safe and secure. With the rise of remote working, online-only businesses, and new smart technologies, businesses need to anticipate security threats and stay safe online. A VPN (Virtual Private Network) will help your business achieve remote access, protected data/files, and enhanced security.
As a business owner, it is important to find the right telecoms provider for you. Providers using trusted communications tools and reliable business models ultimately will help your business to thrive, without security concerns. Trusted communication technologies for your business will lead to customer loyalty and retention, as well as future-proof your business for rapidly-growing technology.
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