When you’re a small business relying on technology, you need it to perform optimally

Slow broadband performance Slow snail on broadband cable

It’s understandable, then, that with slow broadband performance in the UK, many business owners will have felt their hearts sink on hearing the news that broadband speed in the UK has plummeted.

Study shows UK broadband among the slowest in Europe

According to data compiled from a study on global internet speeds by comparison website Cable.co.uk, the UK has dropped 13 places in the last year. Previously sitting at 34, Britain has now fallen to 47th place, and is one of the slowest in Europe, with download speeds of 37.82Mbps.

The data also showed that it takes around a lengthy 18 minutes to download a 5GB movie. Liechtenstein came in top, with comparative speeds of 229.98Mbps, and a movie download time of 3 minutes.

Dan Howdle, a consumer telecoms analyst at Cable.co.uk attributed the slow average speeds in the UK to the Openreach networks, where entry-level fibre packages are set at 30-35Mbps, and fast fibre packages at 60-70Mbps. Whatever the reason, slow broadband speeds for small businesses are always a worry.

Why do small businesses need fast broadband?

Small businesses rely on a fast and reliable internet connection for several reasons. Website performance depends largely on how good your connection is; if you’re suffering slow speeds, you won’t be able to upload your content, and users will get fed up with slow-loading pages and buffering videos.

Productivity could take a dive if your internet isn’t up to scratch as well. If employees can’t use their digital tools properly, they won’t be able to collaborate or work on online tasks such as marketing and social media. Your customers will suffer as well. With slow broadband speeds, you won’t be able to get to those time sensitive queries, fulfil orders or process digital payments. 

How can I speed up my broadband?

You might be a small business, but you need access to speedy broadband just as much as larger companies – if not more so. A good internet connect is one of the best investments you can make, and it will help you to keep up with competitors – how can you fend off rival companies if you can’t speak to customers?

Your first step should be to choose your broadband provider carefully. At Unite Telecoms, we’ve got 25 years of experience in the internet game, and we’re confident we’ll beat the price of your existing provider. We’ve also got a 100% UK based customer service team, and we’re pleased to offer continued line maintenance with our packages.

There are also a few little tips and tricks you can try to speed up your broadband:

  • Place your router away from walls, preferably on a table or shelf.
  • Keep your router away from electronic devices. You might think that being closer means you’ll get better speeds, but this isn’t the case!
  • Use a password. Protect your broadband from hijackers by making the connection secure.
  • Use an ad-blocker. Pop-ups and autoplay videos slow down your internet speed.
  • Install a virus or malware scanner. Any nasties hidden on your computer will slow your internet speeds down and make it difficult to get anything done.